Social Media & Branding

Someone pointed out to me that I have been knocking it out of the park with my social media efforts. They asked me, how has an as-yet-unpublished author collected 12K Twitter followers in less than a year?

I actually have 12K followers on Twitter, 9.8K on LinkedIn and another 5K on Facebook. And I’m up for new connections.

I built all this after listening to James Scott Bell on Great Courses in August 2020. For some who may not know, James Scott Bell is an excellent authority on the craft of writing. Without him, I don’t think I would have been able to properly structure me WIP.

He said marketing was necessary for traditionally published and indie authors. My immediate takeaway was this is crucial.

JSB’s work led to exploring more references on marketing. I spent a solid month and bit researching, and decided I needed to brand as part of a marketing strategy. Branding seemed so obvious and things clicked from there.

I want to be crystal clear that I don’t believe that I would have these levels of followers without efforts aimed specifically at branding. Building an author brand meant building a social media base to create goodwill and credibility whenever and wherever I can.

Just in case, I wanted to say I have no illusions. With all things related to writing, I’m keeping to my personal motto—I have high hopes but low expectations. None of this is guaranteed, especially if my book that comes out and SUCKS!

However, our TKZ expert, James Scott Bell, says you can’t sell books on Twitter. I think JSB is right. But I also believe there are more important things that social media will offer you.

Next time – marketing vs. branding.

What are your thoughts about social media?

Hard-to-read writing and how YOU can avoid it.

I’m reading a new book by a fairly prolific writer, and I must say I’m losing confidence in this particular author.

The first 100+ pages were dedicated to introducing many characters who may or may not become important, and setting the scene.

That is just too much! Get to the point, already!

Just so you know, very few people will stick with a story that has too many characters (especially if they are all introduced at once), and too much vague scene-setting.

A publisher or agent will not read that far, hoping it will get better. They will chuck that onto the reject pile and move on to the next manuscript.

Do you want this to happen to you? No?

Well, then. Get some tension or something for the reader to wonder or worry about right away! There’s nothing worse than slogging through a story hoping it will grab your attention.

I hope that helps at least one person avoid this pitfall. I sure hope so.

ChristineGuest blogger

http://www.bespokewriterchristine.com

bespokewriterchristine@gmail.com

Stationery or stationary?

These can be confusing, so a quick way to remember is E for envelope. That way you will know that stationEry refers to things you’ll need to write and send letters – envelopes, paper, pens, stamps, etc.

The other one, stationary, means not moving.

Now, here’s an offer I’ve developed just for you.
For one week only, September 21-28, 2021, when you book editing or coaching you will receive 25% off the entire thing!

You write a lot of words, so you know that savings like this can add up quickly. Contact me to find out just how much you can save!!

You can book as much or as little as you like. Could you use a hand getting started or finished? Do you need someone to bounce ideas off? Are you looking for clarity on direction? Whatever you need, when you need it!

If you book a day or half a day, you still get the 25% off. Wow!

I know you have something that could benefit from a little expert help so why not book now and get this deal while it’s still good?

Thanks for reading.

ChristineGuest blogger

http://www.bespokewriterchristine.com

bespokewriterchristine@gmail.com